Increase your team's net worth!

Build a loyal AF racing fan base

Showcase your skills on and off the track

Share your racing journey

Connect with new and current sponsors and partners

Create your personal brand and look good!

It won't make you win races

It won't improve your reaction times

It won't make your race car faster

Racers will benefit from including more short-form vertical videos on their social media pages such as highlight reels, behind-the-scenes, and getting ready! Here's why:

According to GWI's 2023 trend report: "over the last year, the number of social media users who watch videos on a range of platforms has grown. This means it’s easier to digest more information on the go - whether that’s news, reviews, or just general entertainment. Social video is estimated to generate 1200% more shares than text and image combined. It also allows brands to bring more personality and experiment with their content. Younger groups are more likely to say they trust online reviews, possibly because they’re more likely to seek out products on vlogs, micro-blogs and video sites, and lean less on traditional search tools. Brands who want to win with the seemingly elusive Gen Z and Alpha need to learn the language of short-form video and be prepared to test and learn. Creative assets need to be entertaining, relatable, digestible, and most of all - authentic. You don’t necessarily need high production value - but you do need to connect with consumers in a way that’s aligned with their expectations when watching short-form video."

Also, GWI reported the number of Baby Boomers who say they follow influencers (like you!) has risen 21%! This means that you need to be posting short-form vertical videos all the time on social media to grow and reach all ages!